Charlie Southern is an exciting lifestyle line celebrating the people, places and things that make America special. No matter what your geographic location is, Charlie Southern  desires to bring all southern enthusiasts together whether you’re blessed to be living in the South or not.

Based in Fayetteville, Arkansas, Charlie Southern was created to present pride-full apparel and accessories that reflect traditions and the love for the beautiful states across America and particularly, the south. 

Charlie Southern exemplifies the southern culture.  It is full of rich character that reminds us to give thanks for the little things that make life more enjoyable, everyday. At the end of the day, it's the traditions of the past and the memories from home that make us who we are.